一年只花1375元買書 450萬成人不看書，台灣怎來競爭力
‧遠見 2007/08/21
閱讀是國家競爭力的基礎。根據《遠見》2007閱讀大調查，近八成國人認為看書重要，但花在看電視和上網的時間是看書的9倍，450萬、1∕4國人不看書，平均一年只花1375元買書，遠落後香港5855元。
【作者／江逸之】
閱讀是國家競爭力的基礎。根據《遠見》2007閱讀大調查，近八成國人認為看書重要，但花在看電視和上網的時間是看書的9倍，450萬、1∕4國人不看書，平均一年只花1375元買書，遠落後香港5855元。
「書中自有黃金屋、書中自有顏如玉」，這兩句話所有華人倒背如流。
但在這個知識經濟的時代，國人卻不愛讀書，每週閱讀時間只剩寥寥可數的2.72小時，平均每天只花23分鐘看書。
當全球各國掀起全民閱讀浪潮，把閱讀能力當成國家重要競爭力之際，國人的閱讀力究竟如何呢？
《遠見》針對超過18歲以上的成年人進行閱讀大調查，完整描繪出國人的閱讀面貌。
《遠見》調查結果顯示，電視、網路大大打敗書本，成為全民的最愛。
花多少時間看書》2.7小時 遠遠不及電視與網路
台灣每位民眾平均每週花在看電視的時間為16.94小時，上網時間達7.41小時，而閱讀時間2.72小時，只有占看電視加上網時間的1∕9。
令人憂心的是，全國高達25.4％成年人完全不看書，約450.9萬人，相當於三個高雄市的人口數。
而高達25.5％的人很少看書，和完全不看書25.4％的人幾乎一樣多，總計超過一半成年人沒有看書的習慣。
再依年齡分析，屬於工作職場主力的25歲到39歲年齡層的人，竟然超過三成很少看書，閱讀時間還落後於全國平均值。
這可能是這個年齡層的人正處於要建立工作與家庭的雙重壓力期，導致他們的閱讀時間大大減少。
本次調查也有一個有趣發現，目前正處於大學與研究所階段的18歲到24歲年輕人，上網已經取代電視，成為最大的休閒活動。
18到24歲年輕人，每週掛在網路的時間為19.47小時，收看電視16.91小時，看書只剩下了3.38小時。而若排除較少上網的人，經常上網年輕族每週甚至高達23.69小時在網路上。
這一群七年級後段班的學子們，「網路像怪獸，啃食掉看書的時間，」中華民國圖書館學會祕書長陳昭珍擔憂，網路也可提供學習管道，但也有過多未經整理與錯誤的訊息混雜其中。
他建議年輕人，與其大海撈針般地找網路資料，倒不如靜下心來好好讀一本結構完整的書籍。
的確，年輕世代已經習慣網路閱讀的模式，長期推廣閱讀運動的陽明大學神經科學所教授洪蘭觀察，她的兒子竟然可以用電腦看完800多頁的《哈利波特》，「我出國都帶書，他卻都只帶電腦。因為所有他要看的書都已經在電腦裡。」
但是洪蘭也擔心年輕世代太過於沉溺於網路與電視的聲光效果，會產生「假性過動」症狀，隨著電視節目每七、八分鐘進一次廣告，造成注意力無法長期集中，「而文字的閱讀，有助於訓練小孩的專注力。」
誰愛看書》高學歷者 每月讀3.1本書
台灣人看書時間少，看的書當然就不多。
調查顯示，若不含雜誌、漫畫與考試用書在內，國人一個月平均只看1.72本書，即使有看書習慣的民眾，一個月平均也只看2.77本書。五成民眾在過去的一個月內只讀兩本以下的書，還有13.6％的人最近一個月完全沒有看書。
而45到49歲的中年人也是全民閱讀的另一個大斷層，11.3％的人都沒有看書，更有兩成一的中年人一個月看書不到一本。
閱讀行為與社經背景又有何關係？《遠見》調查顯示，收入與學歷愈高的人，閱讀頻率也愈高。顯示閱讀跟一個人的競爭力息息相關。
以學歷看，學歷愈高看愈多書。24.6％研究所及以上學歷的人，每天看書，平均每個月看3.12本書；而高中職學歷的人僅有7.4％會每天看書，每月只看1.63本書。
以收入看，每月收入7萬元以上的民眾看書最多，19.1％的人每天閱讀。
誰愛買書》月收入過7萬 年買書達8.9本
國人在購書行為上，又有哪些特色？
若把雜誌、漫畫與考試用書排除後，台灣民眾平均一年買4.18本書，並且男性買4.39本，比女性買的3.95本還多。而有習慣買書者，一年買了8.09本書，月收入超過7萬元的民眾最愛買書，一年買了8.92本。
但更值得注意的是，兩成八的民眾過去一年沒有買過書，35.3％民眾一年買不到五本書。事實上國人的每年購書量遠落後其他先進國家，根據加拿大研究機構CRÉATEC所進行的2005年「Reading and Buying Books for Pleasure」調查顯示，加拿大國民買書量約12.3本，而英國約8本。
國人對於購書的態度，傾向於「不買書者更不買書、會買書者買更多書」。
《遠見》調查發現，學歷愈高的人，購買力立即呈現倍數成長。國小學歷的民眾，雖然一年只花252元買0.79本書，但研究所以上學歷，平均購書量近10本。若是有經常購書習慣者，研究所以上購書量可以達12.14冊。
不過，值得注意的是，國小學歷者並非人人不愛看書，若有經常購書習慣者，已願意一年花2219元購買6.99本書，購買力激增7.8倍。
【本文摘自遠見雜誌8月號】
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Personal Info:
Interests: collecting Starbucks cards (actually anything has to do with Starbucks), watching latest fashion trends, traveling, food tasting, watching movies, doing shoppings (of cuz when it is necessary!), driving nice cars (or just by looking at it), listening music (very imp!), playing piano & composing songs (lack of practice :P), writing stuffs on my blog, playing with my precious doggy (although Puffy's been pretty annoying lately), looking at beautiful things!! ^___^
Favorite Music Genres:
Pop, Jazz, Gospel, Soft Rock, R&B, Hip-Hop
Favorite TV Shows:
King of the Queens, Friends; Prison Break, Project Runway, Travel & Living...etc
Favorite Quotes:
*Easier Than You Think…because life doesn't have to be so hard -- Richard Carlson
*It is a greater compliment to be trusted than to be loved -- George MacDonald
*In poverty and other misfortunes of life, true friends are a sure refuge. The young they keep out of mischief; to the old they are a comfort and aid in their weakness, and those in the prime of life they incite to noble deeds -- Aristotle
*Keep a fair-sized cemetery in your back yard, in which to bury the faults of your friends -- Henry Ward Beecher
*The most I can do for my friend is simply be his friend -- Henry David Thoreau
*A joy shared is a joy doubled -- Johann Wolfgang Von Goethe
Questions to Ask:
-Do my closest friends enjoy just being with me?
-Am I a friend that others depend on during difficult times?
Love isn't love unless it is expressed; caring isn't caring unless the other person knows;sharing isn't sharing unless the other person is included; Loving, caring, and sharing can make for a very happy marriage -- by Anonymous
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